As a player-cum-affiliate myself, a number of Meister forum regulars have asked for information on becoming online casino affiliates. So I’ve put together my take on what it takes to make a go of it. It’s easy to get something up and running, but hard to make it pay, and even harder to make a living from it unless you have a few things going for you. But it is possible, and while it’s become a very competitive market, opportunities still exist for the dedicated affiliates.
The first key element to becoming a succesfull casino affiliate is being an experienced player. If you are going to get valuable players following your recommendations, you need to know your “Reverse Withdrawal” from your “Withdrawal” and your “Deuces Wild” from your “Loose Deuces”! Well maybe not exactly those two things, as you may focus in other areas, but you’re getting my drift I’m sure. If potential players can see you know what you’re talking about, you won’t just be attracting one-hit bonus hunters. If you’ve played a dozen or so different online casinos, on different software, you’re probably in a good starting position for affiliate stardom!
Fastest Withdrawal Online Casino Uk. In 2019 it is time to start an online casino” question, you should take precaution and know when it is appealing, engaging, accessible, not to mention the impressive projections., therefore, the simplest participant on online casino real money In any case. The global gambling market is continually. Requirements in Establishing your Casino Business. By the way, here are the important things or requirements needed in building your casino business scheme: casino license or application fee; employees; background check; venture capital; equipments and supplies; advertising; poker tables; slot machines; liquor license fee; and advertising. You will only need a gambling license if you decide to introduce real money payments for the online casino. Bitcoin crypto-currency integration provided by CasinoWebScripts costs €500. Thus, if you want to start a Bitcoin casino, you have to purchase a casino management platform and at least one casino game.
Secondly, it’s important to know the basics of putting a website together. You don’t need much more than HTML, but it helps if you know enough to make maintaining it easy. Online casinos are constantly moving on, changing stuff and generally keeping you on your toes, so you’ll need to keep your eye on things and make changes fairly regularly. The casinos will help of course, with casino afilliate programs and program managers there to assist you – and bug you if you lag behind! If you know a bit more about programming, it makes sense to have a site running from a database so one change will reflect across the whole site. A good sense of design helps…maybe not essential, but your information certainly needs to be well laid out and easy to read.
The third, and most challenging aspect, is getting your site noticed. I can’t begin to explain how complex an issue it is to achieve this, but suffice to say you’re going to need traffic in reasonable quantities, and by trafic, I mean “targetted” traffic. So you have to know some stuff about “Search Engine Optimisation” (SEO) before you start. Google is the main search engine for gambling traffic, but don’t even think about targetting the keywords “online casino” until you are established. It will take months, even years to get strong Google placements on competitive terms, but your knowledge as a player should help you identify some “niche” search terms that you could aim for a good rank with. Webmasterworld is your starting point for SEO stuff. Take a day out to research before you even start writing your website. It will save a lot of time later.
Finally, content. Good strong honest information is the way to go. Avoid stuffing your pages with banners and bonus offers, as it will harm your site ranking over time and attract the wrong type of player. Plus if you want my opinion, signing up for a bonus is not good advice to give a player as the Terms are so restrictive these days. Aside from which, bonuses are constantly changing and keeping on top of them can be a nightmare. Try for unique info, based on your experiences and tell players the good and the bad. Above all, don’t promote online casinos that you either wouldn’t play yourself or have a bad reputation on the player forums. Research! Aside from the ethical standpoint, if a player doesn’t like where you send them ,they’ll move on and you’ve lost them, probably forever. When you consider you affiliate your players for life, and you often only get one chance to get them onboard, you don’t want to waste the opportunity!
For more information and to see the community in action, the best place for online casino affiliates to check out is the GPWA forum which is a pretty active and helpful place to be. If you want a list of affiliate programs for decent casinos to get started, along with plug-in bonus information then check out Affcaff.
Finally, what to expect. If you’re starting a new site from scratch (get a memorable or keyword-rich, but short as possible, “.com” domain name by the way!), you’re not going to see much income for at least six months, unless you get really really lucky. You’re not going to see your site indexed well in Google for 6-9 months minimum (the “Sandbox” – check the Webmasterworld “Google News” forum for more on that), and you’re not going to see sustainable traffic for a similar period unless you can get good strong incoming links in place. many affiliates buy links, especially to get started, but if you follow this route, get links from relevant sources – ie: other gambling sites. Avoid free linking exchange programs and do it the hard way. Google and Yahoo are very wise to “unnatural” linking methods simply to improve ranking, yet linking is one of, if not THE, most important factor in how search engines rank websites.
FOr those of you who haven’t already, please join our Webmasters Group in the forum. We also publish a newsletter for affiliates and affiliate managers. And of course there is more information on Casinomeister’s Affiliate Resources page.
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The gambling license issue is in top-10 most popular questions that come from our customers. Not every jurisdiction allows legal online gambling, and those who do often make the licensing process a path of pain. On that path, you’ll suffer less if you are ready.
Why licensing matters to a software developer?
The platform is the basis and the center of a gambling universe; no wonder that each gaming authority evaluates it. An operator may perform third-party system audit but the evaluation is inevitable. If the poker backend has any problem with RNG, security or privacy issue the license application will be suspended.
Not all online casino providers may deliver a system that will meet evaluation demands. If you are getting the system from a well-known company (like NetEnt casino software or Playtech casino software) you should not worry. If not, ask for RNG certification and the examples of customers that have a valid license.
When no license needed
There are three ways to earn from online gambling without taking care of the licensing issues:
- Operating in the country where online gambling is legal and not regulated. There are few of them including Costa Rica.
- Start a play money project and earn from it indirectly (i.e. from advertising), or a social gaming app.
- Join a gaming network. Most of the networks have centralized licensed server and a number of websites that connect to this server. You may have your own logo and tables but will not process any transaction. Your money will come as a share.
Legal ways to operate without license limit your business opportunities. Nevertheless, it is a great chance for a startup to test its business model and to learn the market.
Getting legally legal
If you are ready to become an official gambling operator there are three main factors to consider.
Budget.
Curacao license will cost you less than a Gibraltar one. Tax fees also vary; if you are operating legally, you cannot avoid taxation. For example, if you are in Europe and want to promote your website in the UK, you may consider getting a Maltese license. Maltese Gaming Authority is in “white list” for the UK so you can accept players and promote there, but the taxes differ dramatically.
Requirements.
Most countries want you to operate as a locally registered company and need to evaluate your system. Some need your business plan and personal information (like bank references and the proof that you have no criminal record), some want to learn nearly everything about you and the gaming company you are starting.
Time.
No jurisdiction will let you start operation in a week, but a month or three months – it makes difference. If you have everything ready, including the documentation from your online casino software provider, you should seek for an easy and fast license (most probably, in the Caribbean region). Otherwise, you may want to spend more time to get a license with the greatest promotion perspectives.
If you have a serious intention to license your gaming operation, you should choose the jurisdiction wisely. Sometimes the outcome of your business venture depends on it (what if you have planned to promote in Europe but your license doesn’t allow it?).
Risks of operating without a license
They are significant. In most of the countries, illegal online gambling is considered a serious crime. The penalty varies from a huge fine and property confiscation to several years in prison.
What Do I Need To Start An Online Casino No Deposit
Learn about the penalty for illegal gambling organization in your country. Illegal operation is always an option but we strongly recommend making your business legal to secure your funds and transactions.
Poker licensing on a map
Red – online poker is illegal (or licenses are not issued like in France)
Blue – online poker requires a specific license
Green – online poker doesn’t require a specific license
On this map, you may see on the example of online poker that in most popular gaming destinations the license is necessary to operate legally without the risk to lose a business, the money and a few years of your life.
What Do I Need To Start An Online Casino Opening
As a software vendor, we are ready to provide documents for license application: software specifications, information about RNG certification, and an operator-vendor agreement. EvenBet Gaming has customers licensed both in Europe and in Caribbean region, so we can ensure our online casino software for sale is ready to pass the gambling authorities evaluation.